Joe’s Fusion

Read the case study

Project summary

A full-service project for a food blog. We did the branding and development of the website. We also are working on the strategy to promote the blog, recipes, Joe's Fusion franchises and all related web presence.


  • SEM
  • Branding
  • Website Design
  • UX Design
  • Social Media



What started as a simple recipe collection directory, became a food blog written by and for food lovers.

About the project

It started as an Evernote folder with multiple recipes the authors tried out and loved. And it soon expanded to much more. Joe’s Fusion was then born in order to organize and share recipes and articles related to food and health not only with each other, but with anyone interested in the culinary arts.

It was supposed to be a YouTube channel, and we filmed 4 episodes. But in order to generate more content, the video side was placed on hold while a website was created to generate content and buzz, while collecting data on the user’s interests to better direct future efforts.

's Fusion logo
's Fusion logo in B&W
's Fusion Home page

In order to make it easier for the user to check the recipe while cooking, the website has a “cooking screen” that can be access on desktop, tablet and mobile.

's Fusion Cooking Screen

Services provided

  • Branding
  • UX Design
    UX Design
  • Web Design
    Web Design
  • Web Development
    Web Development
  • Social Media
    Social Media
  • SEM & SEO
    SEM & SEO

Contact us

Now that you know a little bit about us, why not say “hello” and let us know about yourself? We are always looking for new challenges, so if you would like to discuss a project, you are in the right place.