What started as a simple recipe collection directory, became a food blog written by and for food lovers.
About the project
It started as an Evernote folder with multiple recipes the authors tried out and loved. And it soon expanded to much more. Joe’s Fusion was then born in order to organize and share recipes and articles related to food and health not only with each other, but with anyone interested in the culinary arts.
It was supposed to be a YouTube channel, and we filmed 4 episodes. But in order to generate more content, the video side was placed on hold while a website was created to generate content and buzz, while collecting data on the user’s interests to better direct future efforts.
In order to make it easier for the user to check the recipe while cooking, the website has a “cooking screen” that can be access on desktop, tablet and mobile.
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